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Chapter 1

The Challenge

Six months ago, we asked: Can AI truly accelerate product development?

Traditional product cycles take months. Specs, wireframes, development, testing—each phase a bottleneck. We believed AI could change this. But could we prove it?

Chapter 2

The Vibe Coding Thesis

We pioneered 'vibe coding'—rapid prototyping with AI as a force multiplier.

Not replacing developers. Augmenting them. Going from idea to working prototype in hours, not weeks. But theories don't ship products. We needed proof.

3x Faster
Development Speed
Hours not Weeks
Time to Prototype
Chapter 3

The Team

Four product leaders. Four different domains. One shared mission.

Joe tackled conversion. Hannah pursued efficiency. Joseph built infrastructure. Hlib sharpened discovery. Each brought their domain expertise. AI amplified their impact.

🎯
Joe Cera
Growth & Conversion
Hannah Keck
Radical Efficiency
🔬
Joseph Holguin
Testing & Evals
🧭
Hlib Bakhtin
Discovery & Planning
Chapter 4

The Execution

8 prototypes. 12 hypotheses. 6 months.

From AI sales agents to voice bots. From eval frameworks to PRD tools. Each project pushed boundaries. Each validated a new pattern. The results speak louder than plans ever could.

Joe Cera

AI Sales Agent cuts 100+ inputs and revives non‑converters

Multi‑textbook skills + 1:1 empathy + instant booking reduces friction and opens a new conversion lane.

Joseph Holguin

Vibe prototypes + chatlog evals shorten test lead time

LLMs summarize wikis and label chats; evals catch regressions in bot experience during tests.

Hannah Keck

Business Accelerator: code‑to‑live in days

Rapid prototype to gather insights and gauge demand; ‘Profit Boost’ proves must‑keep value.

Hlib Bakhtin

AI PRD + pre‑experiment evals raise hit‑rate

AI as planning copilot and usertesting.com + AI summaries to spot gaps before launch.

Chapter 5

The Results

The numbers don't lie. The impact is real.

100+ clicks eliminated. Test lead times slashed. Production launches in days. This isn't theoretical—it's shipping, live, validated.

6
Prototypes Shipped
3x
Speed Increase
12
Validated Hypotheses
4+
Production Launches
Chapter 6

What We Learned

Hard-won insights from the trenches.

AI isn't magic. It's a tool. The right framing, the right patterns, the right team—that's what makes it work. Here's what we discovered.

1

Assistant framing increases trust and conversion.

2

Pre‑experiment evals reduce dead‑ends.

3

Profit‑critical features drive retention intent.

4

Lawyers will trial AI if ROI/lead quality is clear.

Epilogue

What's Next

This is just the beginning.

We've proven vibe coding works. We've shipped real products. We've validated the approach. Now we scale. The future of product development is here—we're building it.

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